Traction pull test

How to measure pull force of a magnet?
It’s common for magnetic assembly to have a rating of pounds pull (or Max Force) in order to provide users with guidance into the product’s capability. The pull force of a magnet is a measure of the strength of the magnet's magnetic field and its ability to attract ferromagnetic materials. There are several methods for measuring the pull force of a magnet, here is an example testing video of Pull Tester, that is a pull tester is a specialized device that is used to measure the pull force of a magnet. It consists of a platform that holds the magnet and a load cell that measures the force required to pull the magnet away from the platform. Magnetic pull strength is a reliable method of measuring the maximum strength, or holding power, that a magnetic assembly has before it is separated from a steel plate.
 It is measured in pounds and obviously, the higher the pull strength, the greater the strength of the magnetic assembly. 
The testing process and condition: 
The entire magnetic surface of our magnetic assemblies is tested against a .5 inch thick, ground steel plate. Beginning with a clean magnetic surface and a clean steel surface, the magnetic assembly is attached to the center of
the steel plate. A hook with a measuring device (dynamometer) is attached to the assembly. It slowly pulls the magnet upward until sufficient force (breakaway force) to break the assembly from the plate has been created. The
measuring device records the pounds pull. By repeating this test multiple times, we can establish an accurate reading and pounds pull rating (or Max Force) for the magnetic assembly.

As the pull force is measured in laboratory conditions, most real world applications will not reach the maximum pull strength listed. It is important to note that pull strength will vary with:

Differing thicknesses of steel
Types of steel composition
Coatings on the steel, including paint or grease
Uneven surface area, such as rust

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